Webinar titles are very similar to blog post titles – they need to grab your attention but provide enough context to make you click.
Titles cannot be too short or too long. And since webinars are designed to educate or educate viewers, it’s best to let people know what they’re getting by giving an hour of their time.
With 42% of marketers planning on hosting or attending a webinar this year, there is no better time to incorporate these online events into your marketing strategy. That’s because webinars are one of the most effective ways to connect with your audience. In 2020, a whopping 91% of webinar marketers said their events were a success.
While webinars may not be as sexy as social media campaigns or the newest member-only app, they are key to marketing in an increasingly remote world. Some companies have no plans to return to the office. Others have started adopting a hybrid model that combines remote and office work.
Webinars are great for either model, as knowledge and learning can be updated remotely without sacrificing productivity.
The disadvantage: competition. Companies that are replacing live events with virtual meetings and conferences are saturating the market. The ON24 digital hosting platform saw webinar activity increase by 167% from April 219 to April 2020.
Creating an amazing webinar title is an important step in helping you stand out, get leads, and get customers. So let’s go through the steps to create catchy titles.
Properties of the best webinar titles
- Relevant keywords
- Descriptive copy
- A challenge, a problem, or a goal
- On-brand messaging
Your title is the first thing people see, so it needs to get their attention. It’s your chance to attract your target audience and turn people from passive viewers into engaged leads. Here is a breakdown of each title to help educate your webinar titles.
1. Relevant keywords
Keywords are terms that you type into search engines such as Google to find information (i.e., how to cook pasta).
For webinar titles, try to include keywords that are relevant to your content and audience. If you run a food blog and your webinar is about preparing classic Italian dishes, it might make sense to include “Cooking Noodles” or “Delicious Pasta Recipes” in your title.
Start by looking for keywords if you’re unsure of what terms your target audience is looking for. Having this list on hand can help educate your content strategy, improve search engine optimization, and make it easier for users to find the webinar.
2. Descriptive copy
A HubSpot survey found that people sign up for webinars to learn about a hobby or passion, to chat, and to understand about their career or industry. Your attendees want to know what they can get out of your event. Divide the goods with a concise, descriptive title.
In all honesty, there is no such thing as a perfect track length. Some claim the best headlines are six to eight words, six to 13 words, or more than 14 words. The point is, the research varies. Instead of worrying about a word, make your webinar titles informative, interesting, and ideal for your preferred channel.
- For organic and paid searches, make sure your title falls within the drawing range of 50 to 60 so that the entire heading appears in the results.
- For email promotions, consider which subject lines are best for your brand. About 50-60 characters are optimal for a good mobile experience.
- For social media, play around with fun, emotional, and engaging titles. CoSchedule recommends the following title characters for popular platforms.
3. A challenge, problem, or goal
Research has shown that the most engaging webinar format is a presentation where people learn how to do something specific. The key: specificity.
Take a look at your company’s value proposition to see what topics to cover. Where do you offer the greatest value? What are you an expert? How can you help your sales team convert potential buyers? If you are able to create prospects for small businesses, consider hosting a webinar such as “Actionable Lead Generation Tips for Startups and Entrepreneurs”.
When you know what you can do, work it into your webinar title. Addressing a specific goal or problem also makes it easier for you to choose format, content, and speaker.
4. Cross-brand messaging
As a writer and branding advisor, I always preach the importance of maintaining a cohesive brand message across every marketing touchpoint.
Research has shown that consistent branding can increase sales by up to 23%, and content makes almost 74% of people loyal to brands. If your webinar messages are not branded, users may get mixed messages about what your company stands for and what your values are.
Learn how these webinar titles stay true to the voice of the brand.
- A Educators Guide To Teaching About Zoom (Zoom)
- Managing the Hardest Parts of a Family Business (Harvard Business Review)
- Go-to-market tips for Google Cloud Product Leader (Product School) products
- Newsroom: 100 days of Biden’s presidency (The Guardian)
- Career path design | The future of work and how to prepare (General Assembly)
- Daily Instagram Hacks for Any Business (HubSpot)
Now that you know what makes a good webinar title, you can create 3-5 solid working titles of your own. From there, you can work with other people on your team or get feedback from your clients to see which one gets the most response. If you’re still looking for inspiration, check out some of the best titles I can find below.
Catchy webinar titles
It’s difficult for businesses to convince people to enter their contact information and sit down with their screen for an hour. But these catchy webinar titles grab attention (and likely attendees) at first glance.
- Entry into technology at any age or in any career phase (WorkWell)
- Get to Know IBM: Get the Job You Want (Open P-TECH)
- Ensuring a prosperous marine economy for all (Stockholm Resilience Center)
- Effective implementation of the product strategy by Spotify Sr PM (Product School)
- The Art of Public Speaking: Boost Your Confidence & Build Your Skills (Podium Perfect)
- Make innovation an everyday habit in your company (Harvard Business Review)
- How to turn your customers into your best marketing channel (general assembly)
- M&A Bootcamp: The Ultimate Guide to Mergers and Acquisitions for Startups (Nasdaq Entrepreneurial Center)
- 2021 Battle for the Pitch Decks (VIATEC)
- How to PM 10 without Burning Out (Becca Camp Executive & Career Coaching)
- Six Strategies for Promoting Gender Equality (Harvard Business Review)
- Hitchcock’s Composer and the Sound of Tension (Royal Borough of Kensington and Chelsea Libraries)
- The Basics of Power Networking (Small Business Expo)
- Amaryllis at ZZ: Uncovering the Science of Houseplant Care (MIT Museum)
- How To Rotate Your Ph.D. in a Netflix series (The Center for Science and Society)
- Trash Cocktails for Conservation: Virtual Course in Sustainable Mixology (Lincoln Park Zoo)
- The Bear Needs with Nat Geo Explorer Dr. Rae Wynn Grant (Cary Institute for Ecosystem Studies)
A flashy webinar title draws people in to the next important step: signing up. If you have a list of attendees, use the contact information they shared to send updates and instructions on how to attend the webinar.
After the event, nurture employees in your conversion funnel by inviting them to learn more about your business, sign up for a future webinar, or join your email list. You gave them a catchy title – remember to schedule a great webinar and get them to learn more.