The DigitalMarketer Podcast | Episode 136: Changing into a Copywriter with DigitalMarketer’s Justina Fenberg
Copying is everything in marketing. A perfectly designed landing page or executed social strategy cannot be converted if the copy doesn’t interest your customer avatar. In this episode, DigitalMarketer’s marketing coordinator and copywriter Justina Fenberg gives us a lesson on how to write great copy, shows how she created a promo series for our email list, and explains how our marketing team works together.
RESOURCES MENTIONED IN THIS EPISODE
Ann Handley’s total anarchy
Very good copy
Harry’s Marketing Examples
DM Insider Newsletter
Great Leads: The Six Easiest Ways to Start a Michael Masterson Sales Message
Copy logic! The new science of making a groundbreaking copy (no criticism) by Mike Palmer and Michael Masteron
The Ultimate Sales Letter 4th Edition: Acquire New Customers and Increase Your Sales from Dan Kennedy
Ogilvy on advertising by David Ogilvy
Become a certified direct response copywriter
Copywriting Jumpstart Pack
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