Nowadays companies in all industries are investing in social media marketing. No matter how great your social media content is or how many people are following your accounts, you can’t increase your audience, reach, and presence if you don’t understand the data behind it.
In-depth knowledge of the status and success of your social media marketing provides actionable insights into things like what strategies should stick around and what changes or experiments to work with to grow. Social media analytics tools can help you with this.
Social Media Analytics
In this blog post, we’re going to explore the importance of social media analysis and some great options that you can use to measure your success in social media marketing.
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What is social media analytics?
Social media analysis collects, analyzes and applies data, information and reports related to the content shared on your social profiles and on the social profiles themselves.
Why use social media analytics?
With social media analytics you can:
- Understand the metrics that matter most to your team and company, such as: B. Engagement, Reposts, Approvals, Clicks, Impressions and Sessions.
- Identify effective ways to increase brand awareness and reach.
- Feedback from your audience.
- Drive traffic to your other content and websites.
- Increase conversions.
- Improve customer loyalty.
How to Track Social Media Analytics
Here are the steps for tracking social media analytics
- Identify the social media platforms on which you are measuring the impact (e.g. LinkedIn, Facebook, Instagram).
- Determine which metrics you want to track (e.g. clicks, impressions, likes, approvals).
- Select a time period to analyze (e.g. last quarter, last month, last week, duration of your campaign).
- Determine what tools you can use to track and measure success (your options are covered in the next section).
- Review and analyze your data (depending on the tool of your choice, there may be internal features to help you understand and analyze your data – like this with HubSpot).
- Apply your insights and conclusions to improve growth in the future.
Best social media analytics tools
- Sprout Social
- To grow
1. HubSpot Social Media Software
HubSpot provides a deep insight into the impact of social media on your bottom line and gives you the opportunity to report on the ROI of social media. View and compare performance across platforms, campaigns and release times – all with one tool.
Monitor your brand on social media to understand how your target audience perceives your company and your content. In addition, YouTube reports provide insights into how your target audience and buyer personality are interacting with your videos. Finally, you can effectively reach specific audiences by using data and context from the contacts in your CRM (which this social tool integrates seamlessly with).
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2. Sprout Social
Sprout Social is a social media scheduling service with extensive analytics and reports to help you better understand the performance of all of your social accounts.
Configure and customize reports and metrics to scale your company’s social media presence. If you’re a HubSpot customer, integrate your CRM with Sprout Social to collect and view accurate reports in one place.
Falcon.io is a social media marketing platform for Facebook, Twitter, LinkedIn and Instagram with analysis and community engagement functions.
Build a map of cross-platform metrics and KPIs to determine which of your strategies work best. Customizable dashboards are updated in real time to provide insight into your performance in your profiles. These customizable dashboards can be easily created and implemented using existing templates.
Finally, integrate Falcon.io into your HubSpot CRM to synchronize customer data for your social campaigns, to create custom and similar target groups and to offer customer service via the tool.
Mailchimp is a full-service marketing platform that provides analytics for social media ads. It’s easy to use for small marketing teams and takes little time to process related analytics.
With Mailchimp, you have an audience dashboard, a page dedicated to understanding audience behavior. In addition, the software offers tools for studying smart targeting and mobile integrations. These tools can diversify a social strategy and deliver higher engagement numbers by helping you create content that specific audiences will respond to.
Databox is a comprehensive analytics platform that you can use to set and track goals for social media campaigns. It’s a great choice for businesses with many contacts, social accounts, campaign goals, and audiences.
Customize metrics that are most important for your campaign or your social channels for your reports. Any integration, such as B. HubSpot, will also appear on your dashboard.
Growing users get full visibility into engagement across all social accounts. The tool integrates with HubSpot, Salesforce, Google Ads, Facebook, Marketo and Microsoft Office, so you can see all the data in one place.
Grow breaks complex data into graphs and graphs, and your social reports can be easily shared. This is useful when several people are working on the same project. Grow’s reports are generated using user-selected metrics. This means that you can customize reports to suit your needs.
ActiveCampaign is an email marketing software with social media functions including reporting. You can connect Facebook, Twitter, Digg, and other platforms for insights into performance.
Since you have both social media and email metrics in one place, this is a great option for companies with a strong focus on email marketing. In addition, ActiveCampaign reports keep track of what contacts do after they click on your website. If you are a HubSpot customer, the software can be integrated with your CRM.
CoSchedule collects data on social networks, campaigns and engagements for your profiles and summarizes this real-time data for reports.
Compare multiple campaigns on your dashboard to determine the evolving ecosystem of target audiences. You can also see the top fans of your social accounts, which makes it easier to create targeted content for them (and followers like them).
Choose a social media analytics tool
Ultimately, choosing the right social media analytics tools for your business shouldn’t be a stressful process. The tools should align with your business goals and provide the metrics you need to be successful. So, be sure to review the options above and choose the right one for your business.
Editor’s Note: This post was originally published in March 2020 and has been updated for completeness.