Instagram has announced Instagram Live Rooms – a new way to go live on Instagram with up to 3 guests.
With the introduction of Instagram Live Rooms, brands and developers have a new way to reach new audiences, increase sales, and connect with their community – all in real time.
Here’s everything you need to know about Instagram’s latest update and how to use it for your business:
What are Instagram Live Rooms?
Instagram live rooms You can go live with up to 3 guests, doubling the number of people you can have on your shows.
According to Instagram, Instagram Live Rooms were a “very requested update”. Previously, you could only go live on Instagram with a single guest.
Instagram also notes the security measure they put in place for this update:
- Users blocked by an attendee in an Instagram Live Room will not be able to participate in the live
- Users whose live access has been revoked for violating community guidelines cannot join a live room
- Live room hosts can block and report comments and apply comment filters
According to Instagram, Live Rooms will “soon be available to everyone worldwide”. Check out this area!
Schedule and schedule your Instagram feed posts to be automatically published with Later – for free!
How to create an Instagram Live Room
Creating an Instagram live room is similar to setting one up Instagram live broadcast. Here’s how:
Step 1: Open the Instagram Stories camera, and swipe to the live mode icon.
Step 2: Next, add a title for your Instagram Live Room. To do this, click the “Left Aligned” icon on the left side of the screen. Your title informs viewers of the theme of your live room and what to expect.
Step 3: Tap the Live icon to start your broadcast and make sure you have a reliable internet connection. Give viewers time to join the show. So spend the first few minutes making small talk and greeting everyone.
Step 4: Tap the Video icon to add guests to your Instagram Live Room. Here you can send requests for guests to register. You will also see people asking to go live with you.
TIP: You can add all of your guests at the same time or individually to add an element of surprise!
6 creative ways to use Instagram Live Rooms
Instagram Live Rooms offer new opportunities for collaboration and creativity.
In a press release, Instagram pointed out just a few possible ways brands and developers could take advantage of the new feature: “Start a talk show, jam session, or create with other artists, host more engaging Q&A or tutorials with your followers, or just hang out with more friends.”
With that in mind, there are 6 creative ways you can use Instagram Live Rooms:
# 1: product demos
Visual content, especially videos, is key to promoting and selling your products.
ON Wyzowl report found that 84% of people were convinced to buy a product or service by watching a brand’s video.
And Instagram Live Rooms are a great way to show how your products work – whether it’s a Get Ready With Me session where developers discuss your skin care products, or a tutorial given by members of your product team is directed.
And with that Instagram live shopping This feature allows viewers to purchase products presented during a broadcast. This gives brands and developers a streamlined way to make sales through the app.
Are you ready to grow your sales in the social field? Discover our top tips for selling on Instagram in our Ultimate Guide to Social Selling.
# 2: Panel chats and Q&A
Instagram Live Rooms are perfect for hosting panels, Q&A, or webinars rather than sending viewers to another hosting site.
You can even create recurring monthly chats with new guests or have week-long panel discussions on a variety of topics.
For starting Instagram Live Rooms Instagram announced a new Live Room every day – from a #StopAsianHate fundraiser to a discussion with LGBTQ + creators about wellness:
Adam Mosseri, Head of Instagram, even co-organized a live room Lonnie March IIV, Young Ezee, and Ling.KT to discuss tips for growing on the platform:
Panels and Q&A give you the opportunity to educate your community, harness your guests’ audience, and reduce the pressure of being solo live.
TIP: You do not need any Huge influencer marketing budget to ensure great guests – Leverage nano or micro influencers instead of partnering with creators (and celebrities) who have millions of followers.
# 3: performing live
Live appearances were popular on Instagram Live last year – whether it was the record Verzuz fights or singers play mini gigs like ColdplayChris Martin:
Hosting an Instagram live space with various creatives can increase engagement and reach, and create an intimate – albeit virtual – atmosphere in which viewers can watch a concert or short piece from the comfort of their own home.
It also adds a level of inclusivity – viewers from around the world can tune in with no purchase required.
# 4: audience feedback sessions
Instagram Live Rooms give you the opportunity to hear directly from your community – what do they like about your products? What kind of content should you create? What questions do you have about your new version?
To take Jakiya Brown Thiaw Who Hosts Instagram Lives, where she asks her listeners what questions they have, provides feedback on their services, and offers tips:
Gather feedback from your audience will help you learn what your customers are saying indeed want.
You can invite three customers who will share frequently User generated content on Instagram to join your Live Room – to show that you value the opinions of your community and how much they are committed to your brand.
This is a great way to get some insight into your community and its vulnerabilities, and can increase brand loyalty once they feel heard.
Do you want to add an extra touch of authenticity to your Instagram feed with user-generated content? You can easily find tagged photos and videos with Later:
# 5: Interactive classes
Since many gyms and studios are closed, Instagram Live Rooms are great for hosting interactive classes.
Last March retail brand Rotate Created #RevolveAroundTheHouse – a series of Instagram Live Sessions hosted by various developers and fitness experts.
In Instagram Live Rooms, up to 4 different hosts can lead part of a class, each with their own specialty.
And that works for almost every industry. Art classes, baking lessons, jewelry making, food and wine tastings – the possibilities are endless!
Take a cue from This cheese plate who often organize interactive courses with co-entrepreneurs and cheese lovers:
For creators, live rooms with interactive courses also offer an opportunity to make money.
Last year Instagram was launched Instagram live badgeThis allows users to purchase a badge and “tap” creators during a broadcast.
Fortunately, Instagram Live Rooms work in a similar way, with viewers having the option to purchase a badge for the hosts.
This allows developers to broadcast interactive courses – whether it’s a fitness or a cooking course – and make money doing it.
# 6: Interactive freebies or quizzes
If you often host freebies on Instagram, you can take it a step further by adding a live item.
You can work with other brands or developers to create an Instagram Live Room where 2 or 3 happy customers have the chance to answer questions to win prizes.
Everyone loves game shows and quizzes, and Instagram Live Rooms is a great way to take advantage of your customers’ contest pages and have fun while doing it.
Instagram Live is already a great tool to drive engagement, and in 2020 more and more brands and developers took on the job to connect with their audiences.
With the introduction of Instagram Live Rooms, users can be even more get creative when they go live – whether it’s a product demo, panel discussion, or working with similar brands for a fun giveaway.
Are you going to use Instagram’s newest feature? let us know Later Instagram account!
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Monique is a content marketer at Later who loves helping brands define their language and content strategy. She can usually be found sipping matcha or adding another book to her ever-growing TBR list. Say hello on Instagram – @mo_thom