Cormac Keenan, Head of Trust and Security in Europe, the Middle East and Africa, said in a blog post: “Our community guidelines support the authentic and fun TikTok experience people know and enjoy. They define a common code of conduct and promote a welcoming environment in the community. We are continuously reviewing and strengthening our policies so that everyone feels comfortable and confident creating and sharing TikTok. “
Keenan added that the update adds more details to pre-existing guidelines based on behavior on the video creation platform, feedback from the community, and input from academics, civil society organizations, and TikTok’s Content Advisory Council.
Mental health feedback and language form experts were used to sharpen TikTok’s guidelines on self-harm and suicide, and normalizing self-harm behavior. The Eating Disorder Content Guidelines now include additional considerations to help prevent dangerous weight loss behaviors from being glorified.
TikTok’s policy on bullying and harassment is now more explicit on behaviors such as doxing, cyberstalking, and sexual harassment.
The platform’s minor security policy now includes a malicious activity section that includes content that encourages dangerous ventures, games, and other acts that may endanger the safety of young people.
The policy towards dangerous persons and organizations has been made more holistic in relation to violent extremism and includes more detailed information on what is considered a threat or incitement to violence.
TikTok released new tools in November to help people with photosensitive epilepsy. It also introduces a text-to-speech feature that allows users to convert typed text into vice that plays over text and appears in videos.
The platform also provides updated resources for people who may have problems. These were created under the guidance of behavioral psychologists and suicide prevention experts, including Live for Tomorrow, Providence, Samaritans from Singapore and members of the Content Advisory Council.
Opt-in screens are introduced in addition to videos, which for some people may be graphical or stressful. Keenan pointed out that videos of this type are already unsuitable for recommendations in For You feeds.
With the reality of the Covid-19 vaccine, TikTok is updating its deployed coronavirus resource hub with authoritative information and frequently asked questions and answers, working with public health experts including the Centers for Disease Control and Prevention .
TikTok is also working with Team Halo to help scientists around the world share information on vaccine advances.
Keenan said when users open TikTok this month they will be asked to review the updated policies via in-app notifications, security tools and videos.
He concluded, “The safety of our community is a commitment without a finish line. We recognize the responsibility we have towards our users in order to be nimble in identifying and responding to new types of content and behavior. To that end, we will continue to develop our policies, develop technology to automatically detect violations, develop features that allow users to manage their TikTok presence and content choices, and enable our community to create a trustworthy environment. Ultimately, we hope these updates will enable people to have a positive and meaningful TikTok experience. “