Choosing the best keywords and phrases is one of the most important strategies in search engine optimization (SEO).
“There are a hundred factors that determine a website’s SEO. The keyword research is the most important part though, as this is where it all starts (that was rhyme). “-Anonymous
Traffic to the web is a goal, but reaching the right audience is important. It will take time and analysis to select the top performing keywords to communicate with your target audience, but the rewards would be well worth it.
What exactly is a keyword?
A keyword, also known as a search term, best describes the content of your website. It’s the search term people type on Google or other search engines, and your website will be at the top of search results.
Ok sir Then…
What is Keyword Research?
You use keyword research in search engines to determine keywords that you want to rank for. It’s about understanding what people are looking for and using the best terms. It also means comparing keywords to find out what is the most profitable.
Why is Keyword Research Important to SEO?
When it comes to online marketing, your keyword research is the foundation of every decision. It makes everything more effective across the board. And you can’t increase traffic, sales, and ROI if you don’t know which website visitors will find you.
However, we want to make it clear that this blog post is not an SEO tutorial, but rather a general visualization for finding the best keywords for you.
How do I choose the best keywords for SEO?
Think like a customer
It is said that the best cops think like criminals. This thing applies to all industries. You will never know someone else’s vision and experience until you put yourself in their shoes. When you make your first list of keywords, you identify your target audience and put yourself in the shoes of a customer.
Ask yourself, “What would I type into Google to find any of these products or services?” Also, to get their opinion on phrases they would use in finding your products and services, you can also consult other people like friends, family members, or even current customers.
Analyze the competition
When doing keyword research, it is important to pay attention to the competition of the target keyword. The easiest way to do this is to get your keyword ranked on Google or any other search engine and see what results it gets.
Take a look at the ads first. These are marked either as “Ad” or “Sponsored” on Google. Google always shows paid ads above other results. So, before you invest a lot of time creating large amounts of content, take a look at the ad landscape first.
Another thing to look at is your target keyword’s websites organically showing up on the first page of Google. Are brands with huge advertising budgets dominating this site? If so, your first blog post is unlikely to bring the brand to the top.
Think about search intent
The term used to describe the purpose of an online search is search intent (or user intent, audience intent). In addition to the search intent behind a specific search query, Google wants to evaluate pages that best match the search term.
Search intent is an important part of keyword search because you can plan your content to meet the needs of your users. Our “Plumber Blacktown” searcher most likely doesn’t want to read a blog post at this time. Instead, he needs the details of a plumbing company – give them a call – and solve the plumbing problems.
Think this way – pick the keywords that match the intent of when they will reach your website or page. It’s like reverse engineering!
Use keyword research tools
The main goal of keyword research is to find topic-related words and phrases on Google and other major search engines that users are looking for. The emphasis on keywords has shifted more than ever to the latent intent of the searcher.
Keyword data is only part of what this tool offers. Other features include tracking competitive data, keyword analysis (e.g. search volume) and keyword difficulty (e.g. how hard it is to rate the keyword based on your current rankings)
And this data is really valuable when you’re doing all of the SEO or online marketing of a website.
When it comes to business websites, experts can help you find the right keywords for your website. SEO agencies like Nifty Marketing can give you insights into the right keywords, expected conversions when you are at the top and whether or not it is worth being at the top? Contact Nifty Marketing Australia to get your free SEO audit.