Twitter, NBA Launching New Fleet Operate That includes Tyler Herro’s Rookie Journey With Miami Warmth
Miami Heat’s Tyler Herro will be featured on the NBA Twitter page on Tuesday and Wednesday … [+]
As part of Twitter’s TWTR New Fleets feature, which sees tweeted photos, text and videos appearing on your feed for only 24 hours, the NBA is leveraging its first fleets to track the journey of Miami Heat star Tyler Herro to celebrate before Wednesday’s draft.
Several clips from a long-form interview with the 20-year-old Herro will be published on the Twitter page of the NBA on Tuesday evening, which are to be released with Fleets. There he’ll talk about his incredibly successful first season, from being picked by Miami with the University of Kentucky 2019’s 13th overall win in the 2019 draft, to a rookie sensation that helped the heat, the NBA Finals at the Orlando -Bubble of league unlikely to reach.
“This is one of our biggest launches in a while and we’re excited to be working with the NBA on it in time for the draft tomorrow,” said Kelsey Taylor, Twitter Sports Partners manager. “When new products come out, have big publisher partners like the NBA, and their teams, athletes and players can lean on it, it really helps other people use them on the platform.”
@NBA’s Twitter timeline also includes highlights from Herro’s rookie season to support the original fleet content.
“It was amazing to see his success last season in the bubble,” said Taylor. “Even if you’re not a Heat fan, Tyler was obviously a breakout star on her way through the bubble experience, playoffs and final.”
After a regular season in which the Milwaukee-born 6-foot-5 player averaged a solid 13.5 points and 4.1 rebounds per game, including 38.9% from 3-point range, Herro stepped up his performance to 16 points, 5.1 rebounds and 3.7 assists per game the playoffs. That included a monstrous performance of 37 points in Game 4 of the Eastern Conference Finals against the Boston Celtics, when Miami won by only three wins.
On Wednesday evening, the NBA will report on Fleet from the ESPN studios in Connecticut as well as real-time fleets of players, prospects, teams and celebrities on Fleet.
Herro had such a strong and impressive rookie season that he became a celebrity himself. He started singing along in pop culture and even garnered a song named after him by Kentucky-born rapper Jack Harlow, which generated nearly 16 million views on YouTube and more than 32 million Spotify listeners in just three weeks. Herro has nearly 300,000 Twitter followers on his verified personal account.
“We saw so much conversation around him on our platform,” said Taylor. “People just loved him as a rookie and he showed up for the team which was great to see. So I couldn’t think of anyone better than Tyler to do something like this, especially as we prepare for the new rookie class coming tomorrow. “