It has certainly been a year of uncertainty with marketers having an ever-evolving list of barriers to navigation. When the Covid-19 pandemic set in in the spring, all realities of business and consumer behavior were changed, while sensitivity and empathy became more important than ever.
So which brands and agencies have found their way best in the unpredictable and choppy waters of 2020?
As we prepare our list of the best ads of the year at Adweek, we can’t wait to see which readers like you would vote for the best marketing of the year.
To add some structure (and maybe some well-deserved fun) to the process, we’ve created a bracketed tournament where your votes will determine which ads, campaigns, stunts, or savvy social responses deserve in the coming weeks Process to advance last round – with one to rule them all.
To vote, just make sure to follow Adweek on Twitter and Instagram. There we post daily polls and links so you can revisit each campaign or learn more about the ones you may have missed.
Here is the schedule for Adweek Readers’ Choice Marketing Moments of the Year:
November 30th – December 3rd: Vote in round 1
December 4th to 6th: Vote in round 2
December 7th to 8th: Vote in round 3 (quarter-finals)
December 9th to 10th: Vote in round 4 (semi-finals)
December 11th to 13th: Vote in round 5 (final)
December 14th: The winner was announced on Adweek.com