Is it true that you are struggling to get new users to your blog? By the time you’re reading this, you must have gone through the battle of creating content with low engagement rates.
Creating content is easy. However, creating engaging content isn’t.
Are you feeling overwhelmed by the blogosphere contest? Are those once cheerful measurements fading, indicating lousy and poor engagement?
The main question you should ask is “Where am I wrong?”
Clearly, no one would want their website to lose traffic, and all efforts to create content are in vain. This also means that you need to make sure that your content is committed to greater engagement in terms of traffic, time spent on site, social handle sharing, conversions, and more.
The motivation behind this article is to help you create high quality content that will appeal to your visitors over the long term. Think of content marketing as an umbrella term that includes various requirements to consider and various KPIs that you can track to analyze your content strategies. And without a doubt, the content plays the central role here.
What do you think is appealing content?
To put it simply, content that prompts a reader or user to take a certain action is engaging content.
Building a dedicated readership base is one of the most important factors in content, and the saying “quality writing is everything” would continue to apply here. Regardless of the best content strategies in the world, your strategies wouldn’t stop people reading either.
Here are some insider facts on the best way to create engaging content that will keep your readers and users updated and get them back to your website.
Diversification of content
Probably the easiest approach to getting readers to see your content is to not stick to one type of medium.
A single content format doesn’t fit in your reader’s shoes every time. What if your readers couldn’t see their devices and would rather listen to a podcast? And you don’t have any! In fact, podcasts alone are expected 112 million listeners until 2021.
This means that if you are used to creating text-based content, you will need to start fluctuating around it in different formats.
For exampleCreate images that explain your message, create videos that speak to your users, infographics that allow your readers to analyze and capture key information and recordings that they would like to hear, and so on.
Have you ever noticed that when doing basic research on the internet, you prefer to skim an infographic or an image? In this scenario, you probably wouldn’t read long-form blogs anymore.
It saves time. Easy. And visuals manage to grab attention in terms of text format.
Nobody likes the same boring approach, do they?
On the contrary, the simplest infographics can be converted into 1000 words or more if you are essentially trying to clear up the messages the infographic is trying to get across. You can see how different the content is as a medium!
Check out these different types of content that you can create.
Each type of content serves a different audience, e.g. B. Content such as blogs, podcasts, infographics and webinars “Awareness phase” of the conversion funnel, while content such as case studies am “Consideration phase“For the potential head start. Having different types of content would include target audience cohorts who prefer a particular type of content, thus increasing engagement.
In short, make your content as diverse as possible without compromising on quality and consistency. Experiment with different media and see what brings the best engagement results.
Check out your favorite blogger. What’s the one reason you stick to their content?
That’s because you know very well that they generate new content often and are well worth reading.
Either weekly, monthly, etc., the consistency increases your audience’s propensity for your content resources.
82% of marketers who blog regularly see increased rankings on SERPs.
Establish a publishing schedule for your content and stick to it.
Go believable with your content
It is important that you let your readers know about everything you say.
The more you want your audience to engage with your content, the more you need to provide the right statistics and links to resources that are responsible for it.
Building credible content is like building trust in your audience. The more trust you build in interacting with your content, the more likely it is that engagement will increase.
Neil Patel makes sure he never misses adding supported facts and figures in his articles. Each blog of its links points to the crucial relevant information on the peripheral level of the blog.
Focus on content intent
Why and for whom do you create content?
Is your reader a potential prospect trying to figure out the integration process? Then create an integration guide in a simple formal tone and easy-to-follow steps.
Or is it someone who has already done their homework and is familiar with your products and the current markets? Then you can focus on creating the detailed statistics or comparisons he / she is looking for. This is considered a navigation intent.
Do you focus on increasing conversions? Or create brand awareness?
There are several search intentions that you can consider before creating your content. Most importantly, information intent, navigational intent, and transactional intent are all considered.
Is your audience searching for information using search queries? Then the intent of your content here should be to provide information that a user is looking for, i.e. the information intent to use for the content. This is where the important leads are pushed into your marketing funnel.
Most brands have transaction intent in mind as this is where the final conversion occurs. Usually it contains triggers like “Buy”, “Sign up”, “Discount”, “Shipping” – directly related to the completion of a purchase.
Most importantly, create a story that your audience will resonate with as the art of storytelling will never wear off.
Choose the title that prompts you to click
Your audience will click on what intrigues them. Titles are the gateway to all of the content you create.
If it’s not noticeable, your audience will likely come right by the door.
Write titles that are not too long. It is always to your advantage when you create titles that suit your content. If you were to attract your audience with click-baiting in titles, it would lower the engagement rate in the long run, and most importantly, put your brand’s reputation at risk all at once.
You can analyze your title with share and experiment with different titles to ultimately choose the one with the best score.
For exampleI tried the title “How do you choose the right title?” in Sharethrough and then the second title as, “What is the best title for your blog?”
To check the Quality Score for the headline, the first title was rated 67 and considered “average” The score for the second heading was 71 and was considered to be “above average” through the tool’s benchmarks.
Creating content is easy. However, creating engaging content requires careful research, the support of facts and figures, and analyzing all of that content.
Content creation isn’t just limited to creating content, you are also communicating with your audience. Get your tone right and don’t get lost in the jargon pool.
Add the right resources to your content and make it more believable. The credibility of content creates trust in your audience and ultimately the brand benefits from the benefits.
Diversify your content as this will cover the broader segments of your audience. The higher the audience reaches, the more engagements.
Tell us which strategy worked best for you?
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