If female programmers disappeared, the internet as we know it wouldn’t exist, according to a new campaign by Girls Who Code. The nonprofit, committed to bridging the gender gap in technology, has released a new movie and website showing the contributions of female programmers and how broken the internet would be without the precious work of women .
The short film “Missing Code” starts the campaign and shows a young woman trying to navigate a faulty Internet. After a series of wild images, the browser ends with a message stating that 26% of all code has disappeared from the internet. This underscores the actual statistics that women only had 26% of computer jobs in 2020.
The film, which features a cameo from singer-songwriter-actor-gamer mxmtoon, ends with the statement, “If girls didn’t code, the world would notice.”
To bring his creative vision to life, the Mojo Supermarket agency brought in director / writer Sonejuhi Sinha and her team from Division 7’s creative studio and their animation partners, the shy children.
The campaign also includes an interactive portal where visitors can surf an alternative, dystopian internet that lacks the code written by women. The portal offers replicated homepages from top platforms including Teen Vogue, Sephora and Adidas that have been rewritten to show how important women are to the field.
“We needed something that would grab attention and change the way people see the industry,” said Mo Said, founder and chief creative officer of Mojo Supermarket. “Everyone thinks of programmers as nerdy guys in loose-fitting hoodies. We wanted to engage teenagers and actually change that perception. How do you show that the internet needs female programmers? By showing how much it would suck without them. “
Reshma Saujani, Founder and CEO of Girls Who Code added, “With this campaign, we aim to inspire the next generation of women programmers by showing them what the world would be like if they didn’t build and design it. Coding. Because without their contributions, the world as we know it would fall apart. “
The campaign starts today parallel to the computer science class week and will run throughout the week on Girls Who Code’s social media channels. This was made possible with the support of Lyda Hill Philanthropies and the If / Then initiative.
Girls Who Code recently partnered with TikTok to launch #MarchForSisterhood, a digital “march” of women sharing videos and posts depicting what sisterhood means to them.