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Digital Marketing
Push ads for advertisers: what, why, and how explained
1. What is push notification advertising?
Push notifications are short and clickable messages that websites send to their users. It could be an important update, a new blog, a new job, new sales offers, and so on.…
What is Event-Based Marketing and how to implement it?
What is Event Based Marketing?
Event-based marketing is a business strategy to deliver a personalized customer experience when your customers take certain actions or interact with your brand.
These particular…
How voice search is transforming the user interface
Whether putting milk on the grocery list or finding the best tacos, people can easily chat with devices. Just ask Alexa or Siri.
This shift in consumer behavior has disrupted the way we do business. Brands now want to invite…
Top 30 marketing buzzwords in 2021 every marketer should know
Vermarkter spielen eine entscheidende Rolle beim Aufbau von Markenfußabdrücken. Sie treiben das Wachstum voran und „gamifizieren“ das gesamte Ökosystem. Wenn Sie ein Vermarkter sind, sind Sie möglicherweise auf einen…
EU may probe Facebook’s Kustomer acquisition over antitrust concerns
Attend the GamesBeat Summit 2021 from April 28-29. Register for free or get a discounted VIP pass today.
(Reuters) - Facebook's takeover of customer service startup Kustomer could be subject to an antitrust review by the European…
Discover All the Reasons to Attend Adobe Summit 2021
As marketers, it's in our nature to adapt quickly to our changing environment and to evolve our processes over time - sometimes even moment to moment. And as we begin the 2021 Summit in the shadow of one of the most…
40 tips for remote work
For most of us, remote work has lasted over a year now. Many of us are facing a future where remote work is here for a long while. According to Gartner, “a hybrid flexible workforce will be the future of the work, with both remote and…
What are the top CRM strategies?
What is customer relationship management (CRM)?
Customer Relationship Management (CRM) is a technology for handling all of your customer interactions. It requires the use of data to study and monitor information.…
A developer’s inside look at where Slack started — and where it’s headed
Presented by OutSystems
In 2020, Slack nearly doubled its paying customer base year over year thanks to the pandemic and was recently acquired by Salesforce for over $ 27 billion. According to Justin Hardin, senior software engineer…
What is customer churn rate? 5 tips to lower it
Modern companies are under enormous pressure.
Customers want and expect a great product or service, great support, and a price that beats the competition. And in times of “cancel anytime” and “no long-term commitments”, customers…